The desire to honor breast cancer survivors and those who are fighting led B-Wear Sportswear, a subsidiary of 5B’s Embroidery & Screen Print, to donate over 1,000 shirts to breast cancer survivors this October in a donation totaling over $7,500.
The innovative contribution was inspired by Julie Biles – the wife of CEO Todd Biles – and her fight with breast cancer in 2008. Biles felt that the outreach by strangers helped her immensely during her struggle and inspired her to find a way B-Wear could embolden those fighting and honor survivors.
“Due to the effect random acts of kindness had on me and our family during my fight with breast cancer, it was important for us to use our platform to encourage those strong women fighting and the others who have won their fight,” Julie Biles said. “We have received tremendous feedback from women all across the country who were surprised and uplifted by their care package. I personally want to thank everyone who allowed us at B-Wear to play a role in their fight, or their loved one’s fight, against breast cancer.”
To find those in need of an uplifting shirt, B-Wear prompted customers who visited its website to sign up loved ones to receive a shirt free of charge with no purchase necessary. The company also used its social media presence and email marketing campaigns to find those worthy of recognition. Along with the shirt, B-Wear filled the package with pink stuffing and a card containing a picture of Julie and her children along with a note from Julie on the back.
Originally planning to ship 500 shirts, B-Wear donated 1,068 white t-shirts with the inscription “She wears her scars like a warrior for they are a reminder she is alive” inside a beautiful flowery design. The contribution, funded by the sales of B-Wear’s other breast cancer awareness apparel, totaled over $7,500 including shirts, production and shipping.
WE'D LOVE TO SEE YOU IN YOUR ALIVE SHIRT!